My main goal is to analyze how people are likely to use a product by taking a challenging role as a User Experience Designer and give an efficient and effective solution that would help the organization to achieve the best solution in business which would increase its productivity in the market. 

Responsibilities and Duties

  • Collaborate with project owners, stakeholders, onsite- offsite developers, and users to build an award-winning innovative products while keeping persona and empathy in mind.

  • Coach and Mentor designer and non-designers about the importance of User experience and best practices to engage the users.

  • Build a strategy to improve Customer Experience.

  • Research user requirements, as well as process websites, flow.

  • Execute usability research for both online as well as infield.

  • Provide recommendations for enhancement as required.

  • Conduct expert proposed online solutions reviews.

  • Review leveraging before experience to correctly predict user difficulty plus frustration areas.

  • Develop and prioritize recommendations on the basis of evidence-based findings.

  • Ensure to execute activities as user advocate at every organization level.

  • Perform as a user’s voice while product design sessions.

  • Contribute actively to User Experience Research knowledgebase through sharing data plus reports with the product, UX, development, and various teams.

  • Perform closely with user experience director to maximize institutionalization of user-experience research throughout the organization.

  • Design and perform user research for software and hardware of services and mobile phones with representative users.

  • Utilize extensive toolbox of quantitative and qualitative procedures preferred inclusive of field research.

  • Perform as a key person on different concurrent user research projects.

  • Design and implement user research studies as well as usability tests from scratch.

  • Record as well as publicize user research outcomes in a steady manner.


Currently, Engaged with a Global project and not available to take any new project.

Thank you!

Past Experience

Aug 2013 - Feb 2020

User Experience Lead


Toronto, ON-Canada

Jan 2013 - July 2013

Sr. User Experience Consultant


Calgary, AB- Canada

Nov 2011 - Jan 2013

Sr. User Experience Consultant

Erie Insurance

Erie, PA-USA

More details in my resume



Gujarat University

Bachelor of Commerce




Human Factors 

Diploma in System Management

Certified Usability Analyst

More details in my resume

Professional skills & Competencies 


Pen & Paper( hand sketch) 

Design Thinking

Axure RP





Adobe XD

Figma..and more..

Soft skills





Detail oriented

Usability + CX

User Research
Card Sorting
Focus group sessions
SME Presentation
hi-fi prototype
Moderate User Testing
Developer/QA presentation

"Design thinking isn’t just for designers​"

Even though it includes the word “design,” design thinking is a mindset that anyone can apply. It simply means that you’re starting to think like a designer—about how you can improve the current experience of the people you serve: your users.